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Rave: The Beat Goes On

Rave: The Beat Goes On

Today, only the lazy do not know what techno music is, and the term “rave” is added to almost everything—rave marketing, fitness-rave, algorave, artrave. It seems like nearly all events that are somehow linked to electronic music are named by this term.

When looking at the various transformations of the American youth culture over the past decades (actually, any youth culture), we necessarily notice a few major topics. It mostly comes to the ways of rebelling against society’s norms: in the 50s and 60s, it was rock’n’roll, in the 70s—metal, the 80s and 90s were marked by punk and grunge. As for now, it is definitely the phenomenon called the rave. However, the story has begun in the far 50s in the far Britain (at least, many assume it has).

A protest, as well as acceptance, is always a vector, a motion. In this sense, the 90s were absolutely static: immoral honesty, childish inadequacy, illicit drugs, and timeless sense of freedom.

But let us start from the very beginning, because the rave is not just about music, dancing, or partying—the rave is about the idea above all, the idea of PLUR.

The concept of PLUR is a major contributor to the rapid growth of not just the electronic dance culture (EDC) but also the festival culture in general.

P—Peace. The ravers believe that it is important to be in peace with all people. Violence is never the answer.

L—Love. A person needs to spread the love and be close to all people without exception.

U—Unity. We are all united in the human condition.

R—Respect. It is a common belief among the rave goers that respect and acceptance of others’ feeling and culture are the key principles of attending an event.

The idea was to create a free-space, multimedia event, where people of all races, cultural backgrounds, and sexuality could drown in the music and pulsating strobe lights, where individual consciousness would be replaced by a single unifying group consciousness, and where people could truly feel connected to each other and care about the well-being of one another. That is exactly what a flock of birds looks like—it is a single entity, a holistic living organism. In this sense, ravers have come to be a part of evolution.


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