When you look out the window, you probably like what you see. At least, you may say “Oh, that is not so bad.” But then you see something and think “Eh, ugly.” Design’s task is to solve that problem, says the world’s most influential product designer Naoto Fukasawa. He sees his challenge as a designer not to develop something completely new, but to edit people’s lifestyle for the better.
A Japanese retail company Muji (the original name is Mujirushi Ryohin, meaning “no-brand, quality goods”) is one of the few brands we agree has the right to determine what a good design should be. It got this right thanks to the former head of IDEO Toyko, advisory board member, and product designer at Muji since 2002, Fukasawa. His name is quite formidable in the world of contemporary design.1 comment